Our unified platform lets you do everything you need in a single environment. With the Sitecore® Experience Platform™’s back-end database, every digital interaction can be stored and aggregated with data from other systems (like your CRM). That changes everything. Because understanding your customers’ past and current experiences, and knowing exactly where they are on their buying journeys, lets you deliver the right content, just when they’re most receptive to it.
In the Sitecore Experience Platform (XP), you keep track of your campaigns in its Campaign Creator application, which generates a campaign tracking code (for tracking external interactions and measuring traffic and efficiency) that helps you know which activities belong to which campaigns.
Sitecore XP’s Marketing Control Panel lets you create new campaign groups and custom campaign facets, which you use to describe aspects of a campaign that are appropriate to your organization, such as geography, business unit, and so on. You can also set up vanity URLs or aliases for campaign websites and extend campaigns to sites other than your own, using Sitecore’s Federated Experience Manager.
Sitecore XP’s Experience Analytics tracks real-time information about where web visitors are coming from, which channels they use to access your campaign content, and which pattern cards (or personas) they match. You can also view reports about which campaigns are triggered most frequently and which ones lead to the highest conversion rates against your campaign goal. The Engagement Value Scale helps you evaluate how effective your campaign is and highlights the areas for optimizing performance. Personalization rules let you customize a campaign’s content (based on contact location, for instance), making it relevant for each contact.
Plan, execute, and report on campaigns based on the real business value of every engagement. It’s never been easier to deliver and track content and offers that make a real impact on strategic objectives. This is agile campaign management built around a single view of… everything. You’ve never marketed like this before.
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